Recently, cloud computing is a great buzz in the IT industry, and one of the most popular cloud platforms having an immense impact on the computing world is the Salesforce. In this blog, we will discuss what is Salesforce, why use Salesforce and different industries where Salesforce can be utilized? This is an ultimate guide for admins and developers looking for a bright career in the world of computing and the Salesforce.
Salesforce is a SaaS CRM, and Salesforce.com helps you to manage customer relationships, it can be quickly integrated with other systems, and even helps in building cloud-based apps. There are plenty of tools that help you in creating custom solutions based on your business needs. Today, Salesforce has expanded from just a simple product to a multitude of products.
Initially, it was started as SaaS (Software as a Service) Company then it was converted to PaaS (Platform as a Service) Company where one platform was given to the users to manage customer details and sales prospects. Soon, Salesforce was ranked as the largest customer success platform with various features listed below -
Initially, CRM (Customer Relationship Management) systems came into existence with a strategy to simplify interactions with the customers and enhancing the sales prospects to retain existing customers and generating new leads too. But traditional CRM systems were not the optimal choice for leading industries due to the following reasons –
Here, enterprises were in emergency need of an affordable CRM system that can be set up within a few days only and easy to understand as well. This was the main idea behind the discovery of Salesforce.
Before going into deep, let us have a quick on cloud computing and the popular cloud platforms too. Cloud computing is referred to as Internet-based computing that involves shared resources, software, and information provided via mobiles or computers. There are three popular cloud platforms used frequently by industries like –
The answer to this question is quite simple. First of all, this was a cloud-based platform with better functionalities at much lower costs. Salesforce replaced the lengthy installations with cloud environment where everything is accessed over the internet. Most importantly, they represent an attractive business model where licensing of the product was no more expensive, and it was affordable for every small business too.
Let us have a quick look at Salesforce in numbers and why you should opt for Salesforce training and certifications.
Today, Salesforce gives you the right path from idea to app development and the best part is that you can focus on core development activities of your app, not the infrastructure as it is taken care of by the platform itself. Obviously, it results in time-saving and dollars savings at the end.
According to Salesforce customers, it is unique due to four popular reasons – Faster, Effective, affordable, and Easy to use.
Salesforce is a cloud-based platform so that it can be accessed from anywhere, anytime just with the help of a smooth internet connection and a web browser. Salesforce is changing rapidly with the speed of your business, and Salesforce solutions are highly scalable as needed by the Companies.
Salesforce can be seamlessly integrated with third-party tools like Gmail, Yahoo, etc. Even you wanted to integrate it with your accounting software; you can do that. If we look at other existing CRM systems, then integration is the most difficult task and almost impossible to achieve success. These all capabilities are the reason why every small business or even start-ups should opt for Salesforce – the largest customer success platform today.
Here the key reason for using Salesforce CRM and what makes Salesforce so popular among cloud-based CRM users:
To get a better understanding of the platform, you first need to discuss the Salesforce.com overview, Salesforce offerings, and how to use them. You can access plenty of services and products within the cloud that helps business in the ultimate growth and sales profits.
Salesforce.com offers a group of CRM products or services that are specially designed to fit into an organization more effectively and efficiently. Moreover, this is a set of IT services like IT development, deployment, etc. over the internet. Some of the most popular cloud services and the products offered by the Salesforce includes –
As the name suggests, the sales cloud CRM platform is basically used to manage organization sales, marketing, and customer support services. It helps you to close deals much faster as compared to traditional CRM systems. In case, some business is engaged in business to business or business to customer activities, then sales cloud is the right fit to accelerate the organization growth.
The marketing cloud offers one of the most powerful digital marketing platforms to manage different marketing activities of a Company. The possible activities that can be managed through marketing cloud include – content creation, content marketing, data analytics, web personalization, social media activities, etc.
The service cloud is the platform to manage the support activities of the customers inside organizations. This cloud not only helps you to handle customer queries gracefully, but they will get direct access to the answers for more satisfaction in real time.
If you need a social platform to connect with your employees, partners, and customers, then community cloud is just the perfect choice to start your journey. The platform can be used to exchange most important details like images, data in real time. Also, you can connect with the companies that are already using Salesforce and few Companies that are planning to switch Salesforce shortly.
The analytic cloud provides a business intelligence platform for businesses looking to work with large data files and wider customer details. This is the Einstein AI model, where meaningful business insights are calculated from the collected data, and it helps sales representatives in taking quick actions at the right time. It is optimized for the data visualization, and they can be integrated with other Salesforce tools too quickly.
To design and deploy customized Salesforce apps, you need the app cloud. It offers a complete collection of the development tools that make app building easier, faster, effective, and most affordable too.
Here we have discussed popular Salesforce offerings; there are a few business-centric Salesforce products too that can be utilized as per your business needs. These are:
Salesforce architecture is divided into different components, as discussed below:
Here, different instances of multiple apps operate separately in a shared environment. The instances are also named as tenants that can be quickly separated from each other. Although all tenants physically stay in the same hardware, it offers the maximum-security levels as needed by organizations.
This is another popular component that helps you in customizations. It helps in increasing the overall amount of data and concurrent user instances too.
The enterprise ecosystem is bigger as different partners contribute to the platform and help in maintaining this platform effectively.
Salesforce offers a robust suite of APIs for developing mobile apps. It makes app development easy and more flexible for programmers.
Salesforce contains all popular features of CRM and also offers extra features for apps creation and customizations.
Here is a quick idea of Companies who have used Salesforce and implemented this CRM successfully.
|Type of Industry||Company Name||Application|
|Healthcare||Health Leads||The Company was able to view the patient data and coordinate with doctors.|
|High Tech||Sony||The company used the Salesforce service cloud to communicate with its customer effectively.|
|Communications||Comcast-Spectator||The Company used Salesforce to manage detailed customer profiles and find their biggest fans to develop an effective marketing technique.|
|Media||Coca-Cola||The Company used Salesforce CRM to connect better with their customers and staff people.|
|Finance||American Express||The Company used Salesforce to connect with their employees across organizations, branches, and time zones.|
Salesforce is available for 30-days trial and we will register for the same.
Step 1 – Go to the Link to register your profile as given: https://www.salesforce.com/in/form/signup/freetrial-sales/?d=70130000000EqoP
Here, you should add the required details as shown like Name, Email ID, Job Title, Phone number, Company name, Country, etc.
Step 2- Once you are done, click on “Start my Free Trial” option.
Step 3 – it will take time in setting up the Salesforce profile, so have patience, and you will be directed to the login page momentarily. Here is the screen you can see after the Login.
Step 4 – At the Welcome screen, there is one Accounts option on the top.
Here, you have to click the “New Account” option and add the necessary details to create a new account quickly.
Step 5 - Click the Save option, and you are done. A new account is created successfully. The user-interface of Salesforce CRM is very self-explanatory, and you can perform other operations too in the same way with ease and more convenience. All the Best!
APEX is an object-oriented programming language that allows developers to execute the transactional control and flow statements on Salesforce server by using an API. It also helps developers in adding business logic to their programming codes. Here are a few advantages of utilizing APEX language in Salesforce.
Let us quickly go through the blog summary what we have discussed in the blog and highlights of the Salesforce Tutorial:
That’s all for the day! I make you sure that this ultimate guide for Salesforce admin and Salesforce Developer will take you through all the important aspects of the cloud-based CRM system that are necessary for you to know before you actually start using the platform. To explore more on the platform, you may enrol yourself for Salesforce training and certification course with JanBask training right away. We wish you luck for a glorious future in Salesforce space with us!
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