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Recently, cloud computing is a great buzz in the IT industry and one of the most popular cloud platforms having an immense impact on the computing world is the Salesforce. In this blog, we will discuss what is Salesforce, why use Salesforce and different industries where Salesforce can be utilized? This is an ultimate guide for beginners, admin, and developers looking for a bright career in the world of computing and the Salesforce.
So, how it all began?
Initially, CRM (Customer Relationship Management) systems came into existence with a strategy to simply interactions with the customers and enhancing the sales prospects to retain existing customers and generating new leads too. But traditional CRM systems were not optimal choice for leading industries due to the following reasons –
Here, enterprises were in emergency need of an affordable CRM system that can be set up within few days only and easy to understand as well. This was the main idea behind the discovery of Salesforce.
Initially, it was started as SaaS (Software as a Service) Company then it was converted to PaaS (Platform as a Service) Company where one platform was given to the users to manage customer details and sales prospects. Soon, Salesforce was ranked as the largest customer success platform with various of features listed below –
Before going into deep, let us have a quick on cloud computing and the popular cloud platforms too. Cloud computing is referred as Internet-based computing that involves shared resources, software, and information provided via mobiles or computers. There are three popular cloud platforms used frequently by the industries like –
The answer to this question is quite simple. First of all, this was a cloud-based platform with better functionalities at much lower costs. Salesforce replaced the lengthy installations with cloud environment where everything is accessed over the internet. Most importantly, they represent an attractive business model where licensing of the product was no more expensive and it was affordable for every small business too.
Let us have a quick look at Salesforce in numbers and why you should opt for Salesforce training and certifications.
Today, Salesforce gives you the right path from idea to app development and the best part is that you can focus on core development activities of your app, not the infrastructure as it is taken care by the platform itself. Obviously, it results in time-saving and dollars savings at the end.
According to the Salesforce customers, it is unique due to four popular reasons – Faster, Effective, affordable, and Easy to use.
Salesforce is a cloud-based platform, so it can be accessed from anywhere, anytime just with the help of a smooth internet connection and a web browser. Salesforce is changing rapidly with the speed of your business and Salesforce solutions are highly scalable as needed by the Companies.
Salesforce can be seamlessly integrated with third-party tools like Gmail, Yahoo etc. Even you wanted to integrate it with your accounting software, you can do that. If we look at the other existing CRM system then integration is the most difficult task and almost impossible to achieve successfully.These all capabilities are the reason why every small business or even start-ups should opt for Salesforce – the largest customer success platform today.
To get the better understanding of the platform, you first need to discuss the Salesforce.com overview, Salesforce offerings and how to use them. You can access a plenty of services and products within the cloud that helps business in the ultimate growth and sales profits.
Salesforce.com offers a group of CRM products or services that are specially designed to fit in an organization more effectively and efficiently. Moreover, this is a set of IT services like IT development, deployment etc over the internet. Some of the most popular cloud services and the products offered by the Salesforce includes –
As the name suggests, sales cloud CRM platform is basically used to manage organization sales, marketing, and the customer support services. It helps you to close deals much faster as compared to traditional CRM systems. In case, some business is engaged in business to business or business to customer activities then sales cloud is the right fit to accelerate the organization growth.
The marketing cloud offers one of the most powerful digital marketing platforms to manage different marketing activities of a Company. The possible activities that can be managed through marketing cloud include – content creation, content marketing, data analytics, web personalization, social media activities etc.
The service cloud is the platform to manage the support activities of the customers inside organizations. This cloud not only helps you to handle customer queries gracefully but they will get direct access to the answers for more satisfaction in the real time.
If you need a social platform to connect with your employees, partners and the customers then community cloud is the just the perfect choice to start your journey. The platform can be used to exchange most important details like images, data in the real time. Also, you can connect with the companies that are already using Salesforce and few Companies that are planning to switch Salesforce in the near future.
The analytic cloud provides a business intelligence platform for the businesses looking to work with large data files and the wider customer details. This is the Einstein AI model where meaningful business insights are calculated from the collected data and it helps sales representatives in taking quick actions at the right time. It is optimized for the data visualizations and the can be integrated with other Salesforce tools too quickly.
To design and deploy customized Salesforce apps, you need the app cloud. It offers a complete collection of the development tools that make app building easy, faster, effective and most affordable too.
That’s all for the day! I make you sure that this ultimate guide for the beginners, Salesforce admin and Salesforce Developer will take you through all important aspects of the cloud-based CRM system that are necessary to know before you actually start using the platform. To explore more on the platform, you should start Salesforce training and certification course with JanBask Training right away.
I am James, the Salesfroce Instructor with JanBask training, I write articles on latest Salesforce trends and updates to help everyone out there to be updated on the latest Salesforce trends.