PRIDE MONTH ALERT : FLAT 20% OFF On Our Best-Selling Courses Use -  PRIDE20

- Salesforce Blogs -

Salesforce Marketing Cloud: A Powerful Marketing Platform

Salesforce Marketing Cloud came as a sigh of relief for all those who were struggling with their marketing endeavors. With Salesforce Marketing Cloud you now have the power of cloud and speed of light. Doesn't it sound amazing? I am sure it does! Let us explore this feature of the Salesforce domain further in this blog. The blog covers the following topics- 

What is Salesforce Marketing cloud?

Simply put, it's an exhaustive stage that shows a reasonable picture into your business channel and enables you to draw in with your clients at basic occasions all through their adventure. It sounds incredibly like the plenty of electives showcasing devices and tools available in the market, so why marketing cloud?

With devices for email showcasing, versatile, online networking promoting, publicizing just as b2b advertising mechanization, the salesforce advertising cloud is more proficient than any other time in recent memory. Smooth associations with deals cloud and administration cloud enables your group to connect with your clients on numerous dimensions, while solid investigation offers profound bits of knowledge into their voyage. With the measure of connectors and mixes conceivable, it bodes well why the salesforce advertising cloud is turning into an inexorably prevalent device. How about we investigate a portion of the key highlights offered in the marketing cloud. salesforce Curriculum

Key features of Salesforce Marketing Cloud

Here is a list of some key features of Salesforce Marketing Cloud-  Key features of Salesforce Marketing Cloud Journey Builder 

Journey Builder enables your group to make a client voyage and include activities based on the phase in the lifecycle. Regardless of whether that is conveying customized messages, directed ads, versatile warnings or constant discussion windows, Journey Builder customizes and computerize your client's journey.

Audience Builder

Audience Builder composes a group of people that is pertinent to your item or advertising. Regardless of whether that is dissecting market openings, finding client slants, or focusing on groups of onlookers dependent on explicit qualities, Audience Builder enables you to gather information from any source and make a move by making a solitary perspective on your client.

Personalization Builder

 Personalization Builder empowers you to develop profiles and calculations dependent on client propensities. This robotization device runs anyplace from giving related substance dependent on hunt propensities, item suggestions, and fusing slanting practices so as to amplify your client's engagement.

Content Builder

Content Builder deals with the majority of your organization's media and substance in a solitary area. You can get the most utility out of this device with cutting edge looking and labeling abilities. This makes sifting through old substance less difficult and enables you to label explicit sorts on substance, applying these labels to explicit profiles made in Personalization Builder.

Read: Salesforce Certification Guide For 2022

Analytics Builder  

The majority of the above devices work flawlessly with Analytics Builder. This tool empowers you to find key bits of knowledge about your clients and apply them progressively. Making vital objectives, building propelled reports around KPIs and making solid information perceptions to get noteworthy experiences are just a couple of the benefits. Marketing Cloud Connect ties these stages together by setting up a solid system between your Sales, Service and Marketing offices. Your group will approach a total, 360-degree perspective on every individual client, enabling your group to customize the client's understanding and guarantee they get quality administration.

Marketing Cloud Connect

Marketing Cloud Connect ties these stages together by building up a solid system between your Sales, Service and Marketing divisions. Your group will approach a total, 360-degree perspective on every individual client, enabling your group to customize the client's involvement and guarantee they get quality administration.

Benefits of Salesforce Marketing Cloud

Here are the main Salesforce Marketing Cloud benefits.  Benefits of Salesforce Marketing Cloud Listen to customers

The Salesforce Marketing Cloud benefits advertisers by empowering them to truly tune in to their clients and prospects over the web. They can adapt significantly more about what their objectives have effectively done or will probably do later on. Promoting groups would then be able to utilize this data to make and convey undeniably progressively customized client interactions. salesforce quiz Journey Builder tunes in to what clients are doing. Explicit triggers set off different activities that direct the client's individual voyage with customized messages. Advertisers aren't simply conveying mass messages haphazardly, they're tuning in for specific practices that require a particular reaction. For instance, on the off chance that somebody simply deserted their truck at checkout or opened an email, promoting can catch up with the exclusively proper substance.

The Salesforce Marketing Cloud is centered around controlling individual voyages, not advertise sections. It consistently tunes in to how clients are carrying on, empowering advertisers to convey increasingly important substance and assemble progressively effective client connections.

 Shape customer experiences

Predictive analytics is an amazing asset to shape the client experience. The Marketing Cloud surveys a client's conduct history to foresee future activities. What a client has done in the past educates what they will do straightaway, for example, withdraw, share with a companion or purchase. The Marketing Cloud at that point conveys an altered adventure dependent on that information.

If, for instance, a client dependably purchases things on special, at that point they'll generally get news about the most recent deal. Advertisers can drive the client experience as indicated by genuine client inclinations and accordingly, appreciate a more noteworthy reaction rate. 

Communicate based on customer health

Read: How Long Does It Take To Learn Salesforce? Get a Real Estimate

Advertisers need to consider client wellbeing while conveying content. The Marketing Cloud cautiously develops messages relying upon every consumer loyalty's dimensions. For instance, a client who is occupied with contending with client administration will be less responsive to an email laying out some restoration offers. The Marketing Cloud can adjust advertising exercises dependent on the signs it gets. This can incorporate suspending promoting exercises until a troublesome client administration issue has been settled. When the issue has been arranged, the Marketing Cloud can catch up with the client to discover how their fulfillment levels rest. In view of this estimation, it can decide how best to advance that particular client's journey. free salesforce demo The Marketing Cloud examinations battle results with exactness. The effect of each association is surveyed to decide qualities and defects in the showcasing procedure. These outcomes are then used to improve existing techniques progressively, as well as methodologies going ahead.

Best Practices of Salesforce Marketing Cloud Implementation

The leading companies suggest the following ways to get the maximum out of your Salesforce Marketing Cloud Implementation. Salesforce Marketing Cloud Implementation Set Realistic Function Expectations

A pleasant aspect regarding software-as-a-service (SaaS) items is that you can undoubtedly include extra highlights when you need them. You don't need to purchase each application you may ever think about utilizing. Simply buy the applications that you're going to use at first and be prepared to develop from that point.

Cutting pointless highlights off your receipt will likewise help you as you deal with the desires for your group and your administration. Convey explicit objectives inside, clarify how the highlights you're acquiring help you, and boast about your outcomes early and regularly.

Design For The Data

As you have presumably seen by this point, information is significant to focus on your internet promoting efforts appropriately, so building up your information model ought to be one of your first needs. Make sense of what data you need, what you have, and what you need. Remember to work in adaptability for future information you may require.

Purchase Support

In case you're commonly great with programming, you may figure you can get by without a help contract, however, this one merits the cash. Higher layered help contracts are particularly valuable in case you're intending to utilize propelled highlights, for example, Audience Builder or Journey Builder. Besides, the higher layered help contract you purchase, the quicker reaction time you get from the Marketing Cloud support group.

Work Closely With Your Implementation Partner

If you're utilizing an execution accomplice, don't simply hand the task over and hang tight for results. You have to comprehend as much as you can about what your accomplice did. Get your accomplice to walk you through the work and give documentation to your future reference.

Establish Standards

Read: Zoho vs. Salesforce - CRM Software Comparison for Small Business

At first, setting up document naming traditions and guidelines for the various leveled envelope structure to contain your advantages will appear superfluous overhead. In any case, trust us: After for a short time, you'll be suffocating in documents. Your future self will thank you for giving those records an anticipated name and putting them away in the perfect spot.

  Document Everything

Consistently, stories surface about customers who wish they could return and record things. Something that appears to be so evident or so life-changing can simply dissipate from your memory when you need it months or years not far off.

Inform All Key People

Nobody likes to feel out of control, particularly with regards to the apparatuses you use at work each day. Abstain from amazing the general population in your group who will feel the impacts of the execution, particularly the ones who could crash the achievement of the undertaking!

About the Salesforce Certified Marketing Cloud Consultant Program

The Salesforce Certified Marketing Cloud Consultant program is intended for specialists who have hands-on experience executing Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a client confronting job. The gathering of people has demonstrated involvement with the organization and design of the Marketing Cloud Email application, as exhibited through fruitful finishing of the Salesforce Certified Marketing Cloud Email Specialist test. This qualification is focused toward the Marketing Cloud Consultant or Partner who has aced the usage of Marketing Cloud by showing execution configuration best works on, executing organization of crusades, and settling custom answers for clients. The Salesforce Certified Marketing Cloud Consultant can meet client business prerequisites that are viable, adaptable, and add to the long-term success of the customer.

Salesforce Certified Marketing Cloud Consultant

The Salesforce Certified Marketing Cloud Consultant has experience utilizing the Marketing Cloud Email application instruments in executing both strategic and key email battles. The specialist realizes how to construct email promoting efforts, joining distinctive instruments, for example, the substance framework, division, robotization, following, and examination to settle on data-driven choices to upgrade client email crusades. The Salesforce Certified Marketing Cloud Consultant is likewise ready to investigate and unravel stage issues. The Salesforce Certified Marketing Cloud Consultant, by and large, has a half year to a year usage experience or potentially something like five complex execution ventures with hands-on involvement as a Salesforce Marketing Cloud Solutions Architect or comparable aptitude actualizing the Marketing Cloud Email application and related instruments. The Salesforce Certified Marketing Cloud Consultant has help and consultative abilities at a specialized dimension. The Salesforce Certified Marketing Cloud Consultant candidate has the experience, aptitudes, learning, and capacity to:

  • Build customized dynamic messages (AMPscript).
  • Incorporate distinctive apparatuses, for example, division, robotization, following, and investigation to settle on information-driven choices to enhance email crusades.
  • Troubleshoot and comprehend essential to complex stage issues.
  • Write essential SQL, including join articulations.
  • Configure Contact Builder.
  • Build and initiate a section level (straightforward) Journey Builder Interaction.
  • Utilize scripting for use in Email personalization (AMPscript, Guide Template Language, Server-Side Javascript).
  • Configure account setup and organization (BUs, jobs and consents, profiles, SAP, RMM, Users, endorser channels, FTP).
  • Configure information (records, information expansions, Contact Builder).
  • Manage withdraws.
  • Define and execute email information communications (import, information extricates, document exchanges).
  • Configure computerization by means of Automation Studio.
  • Configure a Triggered Send Definition.
  • Understand Web Service contributions. 

About Salesforce Marketing Cloud Certification Exam

Few basics you should know about the Salesforce Certified Marketing Cloud Consultant exam-

  • Content: 60 numerous decision/different select questions* (5 unscored inquiries will be included)
  • Time apportioned to finish the test: 105 minutes (time takes into consideration unscored questions)
  • Passing score: 68%
  • Registration expense: USD 200, or more per the local tax law
  • Retake expense: USD 100, or more as per the local tax law
  • References: No printed version or online materials might be referenced amid the test.
  • Delivery choices: Proctored test conveyed nearby at a testing focus or in an online administered condition.
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist accreditation.


I am sure that after reading this blog you must be very confident about knowing all the nuances of the Salesforce Marketing Cloud. You know what exactly it is and the features that it provides. You are now also aware of its benefits and the best practices followed to achieve those benefits. You also know about the necessary certification that would be required by the individuals who are wanting to be a part of this cloud system. Let us know if you have had any queries with respect to anything.

Read: How to Create Assignment Rules in Salesforce? [Updated in 2020]

Salesforce Tutorial Overview

FaceBook Twitter Google+ LinkedIn Pinterest Email

    Janbask Training

    A dynamic, highly professional, and a global online training course provider committed to propelling the next generation of technology learners with a whole new way of training experience.


Trending Courses


  • AWS & Fundamentals of Linux
  • Amazon Simple Storage Service
  • Elastic Compute Cloud
  • Databases Overview & Amazon Route 53

Upcoming Class

1 day 02 Jul 2022


  • Intro to DevOps
  • GIT and Maven
  • Jenkins & Ansible
  • Docker and Cloud Computing

Upcoming Class

0 day 01 Jul 2022

Data Science

  • Data Science Introduction
  • Hadoop and Spark Overview
  • Python & Intro to R Programming
  • Machine Learning

Upcoming Class

7 days 08 Jul 2022


  • Architecture, HDFS & MapReduce
  • Unix Shell & Apache Pig Installation
  • HIVE Installation & User-Defined Functions
  • SQOOP & Hbase Installation

Upcoming Class

7 days 08 Jul 2022


  • Salesforce Configuration Introduction
  • Security & Automation Process
  • Sales & Service Cloud
  • Apex Programming, SOQL & SOSL

Upcoming Class

0 day 01 Jul 2022


  • Introduction and Software Testing
  • Software Test Life Cycle
  • Automation Testing and API Testing
  • Selenium framework development using Testing

Upcoming Class

7 days 08 Jul 2022

Business Analyst

  • BA & Stakeholders Overview
  • BPMN, Requirement Elicitation
  • BA Tools & Design Documents
  • Enterprise Analysis, Agile & Scrum

Upcoming Class

7 days 08 Jul 2022

MS SQL Server

  • Introduction & Database Query
  • Programming, Indexes & System Functions
  • SSIS Package Development Procedures
  • SSRS Report Design

Upcoming Class

0 day 01 Jul 2022


  • Features of Python
  • Python Editors and IDEs
  • Data types and Variables
  • Python File Operation

Upcoming Class

1 day 02 Jul 2022

Artificial Intelligence

  • Components of AI
  • Categories of Machine Learning
  • Recurrent Neural Networks
  • Recurrent Neural Networks

Upcoming Class

15 days 16 Jul 2022

Machine Learning

  • Introduction to Machine Learning & Python
  • Machine Learning: Supervised Learning
  • Machine Learning: Unsupervised Learning

Upcoming Class

28 days 29 Jul 2022


  • Introduction to Tableau Desktop
  • Data Transformation Methods
  • Configuring tableau server
  • Integration with R & Hadoop

Upcoming Class

0 day 01 Jul 2022

Search Posts


Trending Posts

Receive Latest Materials and Offers on Salesforce Course