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What are Salesforce Objects? Top 4 Salesforce Standard Objects


If you are new to Salesforce, this would be an overwhelming experience working with the leading cloud-based CRM system. This is incredibly powerful and has the capability of transforming sales and customer experiences as expected by you. This post is dedicated to the Salesforce objects and the top four standards Salesforce objects to make the sales and marketing tasks easier for you. We will also give a quick salesforce object definition for your reference. Based on the Salesforce standard objects data model, you can use them for your project as needed.

What are Salesforce Objects?

Salesforce stores data in the form of relational tables. The records of the table contain data and structure of the platform. For example, data configuration and settings of an account are common in the relational table. But how can you create your own tables for data storage that are specific to your business? They are termed as API objects or simple objects in Salesforce. “Objects are the database tables that allow us to store data highly specific to your business in Salesforce.”

There are three popular types of objects in Salesforce, let us salesforce objects definition for your knowledge.

Three Popular Types of Salesforce Objects

  1. Standard Objects – These are the objects already created by Salesforce for your project.
  2. Custom Objects – As the name suggests, these custom objects are created by you based on your business needs.
  3. External Objects − these are the objects that are used to map the data outside the organization.

This quick salesforce objects definition is to make familiar with different types of objects in Salesforce. Moving ahead, our main focus of discussion is the top 4 Salesforce standard objects that are frequently used by businesses.

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Top 4 Salesforce Standard Objects

Standard Salesforce objects are the special database tables that already exist in the Salesforce platform and suitable for proper configurations and settings of the environment. As soon as you will log in to the Salesforce, you can quickly check the list of available objects for your project. Luckily, Salesforce is not complex and easy to understand with the right training and certification program. When we are talking about the Salesforce objects, it will allow you to store the information for your organization. It will give you complete details of stored data like which type of information is stored and its relevance for your organization too.

Top 4 Salesforce Standard Objects

 For example, there is one case object that is suitable to store information related to customer inquiries. For each object, there could be multiple records that help in storing data for more than single instances. Further, we have given top 4 standard Salesforce objects that are most common and frequently used by the sales team worldwide.

1). Lead

If your business is highly focused on sales then Lead is probably the most important Salesforce object for you. In simple terms, A lead is the sales prospect who has shown interest in your product. This is necessary to get the complete details of the Lead with different fields like Name, Company name, Designation, Contact details, interests etc. When a lead is converted, accounts, contacts, and opportunities records are created. Here are the few popular lead objects completely suitable for your organization –

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  • Name – This field includes the name of the Person and it becomes the contact name upon conversion.
  • Company Name – It will include the name of the Company for which an individual is working. It will become the account after conversion.

The more Lead fields include Lead status, Source of the Lead, Industry, and other contact details. This is not possible to create a hierarchy in case of Lead Object.

2). Account

After Lead, the second most important standard object is Account that you should master. This could be an organization, industry, or business name. Your current customer may the individual or it may be the Company interested in buying your products or services. This is your choice with whom you wanted to make a partnership. salesforce quiz Unlike Lead Object, you can always design hierarchies with Account object. An account object could have multiple contacts, cases, locations or opportunities associated with it. Here are a few Account object fields that you should know. These are the Name, Industry, and the Type etc.

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3). Contact

The Contact Standard object represents the individual person who is directly connected to an Account. For example, an employee would be the Contact and the Company would be the Account. Some of the few Contact object fields are given below –

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  • Name – It would be the name of the contact person,
  • Account Name – This is the name of the Company in the form of a link to the account record with whom the contact is associated.
  • Lead Source – This is another important field that would explain to you the source of Lead and it is converted to one of the Lead objects after conversion.

4). Opportunity

This is an optional object during the lead conversion but most of the organizations spend a plenty of time here to achieve the heights. Let us discuss the secret behind this. The opportunity is defined as the pending deal that could be converted to the profits later. So, why is the opportunity object considered optional in Salesforce? free salesforce demo Many times, someone is associated with your business but there is no intention of selling them anything at that particular time span. Later, you decided to target the same customers that were left behind earlier. Some of the key fields of the opportunity object are given below -

  • Opportunity Name – In case, the opportunity is created upon conversion of a Lead then the name of Opportunity will be automatically added in the format of the Account name. this would be a good practice using a standardized naming convention that is actually sensible for your business. For this purpose, you should use your own ideas on how it could be easier for you to understand the data. In case, if account name and the name of the opportunity are the same then it may be highly confusing for you.
  • Close Date – It will tell you when the deal was closed.
  • Stage – It will tell you about the progress of a deal.
  • Amount – It will tell you about the worth of a deal. You should always enter the exact number or always use the best guess.

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There are plenty of Salesforce data objects that can be used as per your convenience but having a working knowledge of these Salesforce standard objects would be an added advantage for your business. Also, you must be sure of the Salesforce standard objects data model to make a sound decision for your project. To become an in-demand Salesforce Developer, you should master the Salesforce objects definition first, learn how you can use them in the best way and start converting leads to opportunities and enjoy accurate reports.

Read: What is Standard Controller in Salesforce?

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