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Salesforce vs. SAP CRM- Which One is Better?


Businesses nowadays rely more on CRMs. And every business demands a different CRM approach and so does your business. Looking for a sap vs salesforce guide? Confused about which one is better among the two, in terms of usage, interface, sales, customer support, industry component, integration, customization, pricing, utilities, and more. 

Picking CRM programming (Customer Relationship Management) can feel like one of Hercules’s impossible tasks to do. Salesforce is one of the earliest cloud-based companies to provide SaaS or Software as a Service, whereas SAP has now started SaaS-based CRM, one of the most popular ERP Software for data processing. 

Although Salesforce and SAP both are very well-known names of the industry that provide CRM software to the customer, and both are still much different from each other. But this much information is not enough to choose the better one among the two. 

This article is all about SAP vs Salesforce to help you decide which CRM is better. So we have tried to compare this two CRM software based on their features with pros and cons to figure out which CRM is better and suits more to your project needs. So in this salesforce vs sap CRM guide we are going to see-

  • Salesforce vs. SAP - Which one is better CRM for Uses?
  • Salesforce vs. SAP - Which one has a better interface?
  • Salesforce vs. SAP -Which one offers better integration?
  • Salesforce vs. SAP -Which one offers better customization?
  • Salesforce vs. SAP - Which one is Better CRM for Industry-Components?
  • Salesforce vs. SAP - Which one is Better CRM for Customer Support?
  • Salesforce vs. SAP - Which one is Better CRM for BI?
  • Salesforce vs. SAP - Which one is Better CRM for Email Utilities?
  • Salesforce vs. SAP - Which one is more cost-effective?

Before moving to salesforce vs sap CRM comparison, let's have a brief introduction of both Salesforce vs SAP.


Salesforce is the world's #1 customer relationship management (CRM) applications market worldwide with a market share of 19.5 percent and expanding with annual growth of 21%. Salesforce leads the market with a big margin: next in line to Salesforce is SAP, with around five percent shares of the market.

Salesforce provides SaaS services, which means there is no need to install the software or server to your machine to work on, instead, users can simply signup in to and can start using the software platform for meeting business needs.

Features Offered by Salesforce

  • Customer data management / contact management 
  • Workflow management 
  • Territory management 
  • Opportunity management 
  • Integration with email client (e.g., Outlook or Gmail) 
  • Contract management 
  • Quote & order management 
  • Interaction tracking 
  • Channel / partner relationship management 
  • Lead management 
  • Email marketing 
  • Task management/ reporting 
  • Forecasting 
  • Pipeline visualization 
  • Customizable reports 
  • Social engagement 
  • Marketing automation 
  • Compensation management 


SAP is another Giant in the business software industry and is widely known for its ERP & CRM solutions. SAP have created a next-generation CRM software that is no longer focused on just sales but instead, is focused on providing enhanced Customer Experience. Their new CRM can handle and manage the execution of all the business activities and seamlessly integrates with their S/4HANA ERP software which could make them the ideal choice for SMEs and large enterprises.

Features Offered by SAP

  • Lead management 
  • Salesforce automation 
  • Contact History 
  • Contact management 
  • Document management 
  • Sales reports 
  • Pipeline management 
  • Time tracking 
  • Email marketing 
  • Partner management 

Now let’s move on to sap vs salesforce in-depth comparison.

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Salesforce Vs. SAP

Let us try and differentiate Salesforce and SAP CRM today. 

Salesforce CRM vs. SAP CRM

Salesforce vs. SAP - Which one is better CRM for Uses?

With regards to a cloud-based biological community, however, Salesforce has preference particularly with its less demanding UI and all the more captivating social moving capacities. As indicated by the criticism from clients, SAP isn't known for its instinctive UI, though Salesforce has been accepting numerous honors for its usability. Salesforce is very easy to use notwithstanding for the individuals who don't normally utilize innovative devices much.

There is positively an expectation to absorb information for both programs however the one for SAP is by all accounts more extreme than Salesforce Cloud for Sales, its lead CRM item. I, for one, have found Salesforce less demanding to use than SAP dependent on my involvement with the two stages as a record official. My own involvement with Salesforce Chatter, for example, was exceptionally remunerating as it is incredibly simple to learn and utilize. One reason that I found that capacity very simple is presumably the way that Salesforce took a page from Facebook's book and manufactured a Facebook-like interface to make it user-friendly, familiar, and relatable to all age gatherings. Given we presently have, by and large, four ages working one next to the other in an association, it's no big surprise why Salesforce's way to deal with ease of use satisfies well.

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Salesforce vs. SAP - Which one has a better interface?

Salesforce provides a simple and user-friendly user interface and configuration solutions as compared to the SAP cloud. The Salesforce interface mainly focused on CRM-based components. Slough both are good but  If we compare the two, Salesforce is a more comprehensive and user-friendly interface and configuration solution as compared to the SAP cloud. 

Salesforce vs. SAP -Which one offers better integration?

Salesforce provides various well-known APIs for faster integration to work with other applications. For example, it provides integrated marketing automation and customer service platforms. Additionally, Salesforce acquired MuleSoft, known for the integration of software and services. Salesforce & SAP both provide various platform-as-a-service (PaaS) environments.SAP Makes available SAP Hybris Cloud for Customer Element, a separate turnkey cloud service for API integration as well as SAP Cloud. Whereas in Salesforce Integrations are available via their AppExchange. Whereas, SAP Sales Cloud can also be integrated with the Sap Hybrid e-commerce platform making the integration much more cost-effective. Overall, both SAP and Salesforce, both are good at integration.

Salesforce vs. SAP -Which one offers better customization?

Salesforce is well known for providing various great customization tools and features for its CRM application. Salesforce CRM offers great customization and configuration features that can meet all your business needs. Whereas SAP CRM also offers customizable features but not better than Salesforce, that's one of the biggest reasons salesforce leads the market.

Salesforce vs. SAP - Which one is Better CRM for Industry-Components?

SAP is notable for the way in which it offers a great deal of industry-related parts and components, alongside CRM components, while Salesforce just targets CRM-based components. Also, it very well may be very tedious and costly to touch base at an industry-explicit variant of the item with Salesforce. Particularly after every one of the upgrades made to SAP Hybris, the stage turned out to be all the more all-inclusive respectable. Salesforce, then again, is as yet restricted to construct and bolster a worldwide class B2C CEC item. Additionally fuelled by SAP HANA, SAP Cloud for Sales and SAP Cloud for Service utilize prescient models and investigation to furnish clients with significant data at whatever point they get to the frameworks. This is supported up by industry-explicit capacities for 15 enterprises. "The client need on a cell phone is totally different in relation to what is normal on a work area," said Volker Hildebrand, VP of Strategy, Customer Engagement and Commerce for SAP and Hybris. "Organizations ought to assess the full versatile experience of CRM frameworks as a major aspect of their due ingenuity to guarantee that they get the greatest reception, particularly by the sales experts who are presently depending on mobile." Another drawback of Salesforce that bigger associations in vigorously controlled areas face is the unpredictability of keeping up outsider segments for industry-explicit usage as Salesforce gives releases too often.

Salesforce vs. SAP - Which one is Better CRM for Customer Support?

Gartner referred to in a report: "Salesforce clients see the merchant as a CRM programming supplier, yet as a vital advisor on the most proficient method to advance and develop their business by and large. This is an uncommon position of trust that not many contenders can match up to." For SAP, the general observation is that the client support inevitably explains the issues yet the main issue is that it takes somewhat more vitality and time to get to that guide, contrasting with Salesforce. Nevertheless, the self-help portal, learning base, and live talk are incorporated with yearly upkeep and bolster contracts. A client guaranteed that SAP CRM arrangement reports are not promptly accessible for all modules. For non-specialized questions just, there is every minute of every day sans toll, overall help accessible to SAP clients.

The Salesforce group, then again, does react auspiciously as well as follow up to guarantee the client isn't experiencing a similar issue. In any case, for improvement articles and business process modifications, it is prescribed via prepared clients to engage with an outsider Salesforce counseling accomplice. Online case accommodation with two-day reaction time is incorporated into the membership charge. Tragically, to get organized or additional help, for example, a code to oversee workarounds or quicker reaction time (inside 60 minutes), you have to sign on for premium administrator support, which is seen for the most part extremely valuable yet exorbitant. A dedicated success agent can be obtained and accessible to those who are spending more than $1million yearly. Likewise, Salesforce clients need to pay 12-15% of their membership cost for telephone support.

Salesforce vs. SAP - Which one is Better CRM for BI?

Business intelligent (BI) apparatuses are picking up popularity as an extra module in pretty much every other sort of business programming. It's anything but difficult to perceive the reason why — BI and business investigation enable clients to accumulate point by point information and screen KPIs of their everyday business activities. This information encourages them to settle on information-driven choices for the long-term sustenance of the organization.salesforce quizSalesforce's paid extra QlikView conveys business knowledge focal points easily of utilization and insignificant or no dependence on IT for close continuous examination. Utilizing QlikView, clients can drive more elevated amounts of offers proficiency and viability by estimating pipeline drifts all through the business cycle. By dissecting client and lead information, clients can plan and track advertising efforts to decide techniques for development. Unlike Salesforce, SAP doesn't represent considerable authority in just CRM. It fuses abilities from SAP's BI framework BusinessObjects like KPI revealing. It tends to be utilized specifically in SAP CRM without utilizing a different BI framework, yet this confines its completeness now and again.

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Salesforce vs. SAP - Which one is Better CRM for Email Utilities?

So we have devices to make and send messages, however, shouldn't something be said about monitoring of those messages? Email utilities enable clients to follow what number of messages are opened, what number of actuating site clicks and other vital advertising information. This enables clients to decide ROI on individual battles and endeavor changes to future advertising endeavors dependent on information gathered from past experiences.

Salesforce enables clients to effectively follow client messages from any email application. Clients can naturally catch each client collaboration with email battles, at that point partner those connections with the fitting contact, opportunity or record for future support.

SAP has a comparative component for following communication channels from messages dependent on whether they are opened, how regularly and whether those messages prompted site sees. Messages can be naturally followed, yet clients should physically include extraordinary parameters into the following instrument for a particular following. Salesforce's capacity to assign interactions to contacts and openings includes a layer of advancement that SAP currently lacks.

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SAP CRM vs. Salesforce - Which one is more cost-effective?

Compared to other top CRM providers, Salesforce is one of the most cost effective, With a price range of $25 per user per month to $300 per user per month depending on the plan, and business need. Whereas SAP CRM is available by the entry list price of $75/user/month on a contractual basis. Here we can clearly observe that SAP is not so cost-effective compared to Salesforce.

Final Thoughts On SAP vs Salesforce

So, SAP CRM vs salesforce, which one do you think is better? We cannot say if it is Salesforce or SAP as both SAP Salesforce are used interchangeably sometimes if we do not focus on its differences. All we can say is that some features of Salesforce are better than that of SAP and vice versa. Moreover, in the end, it all boils down to what you are looking for in your CRM. So, decide what are your requirements, and then proceed further to gain knowledge for either SAP or Salesforce. Go to Janbask Training to learn more about the two CRM’s, what SAP vs Salesforce is all about, and sign up for their individual course

Hope we have removed all your queries related to sap Salesforce CRM? Still, any doubt left about sap vs salesforce CRM, feel free to comment below!

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    Rashi Pundeer

    Rashi is the originator and primary contributor to this blog. With fact-dragging research and a tech-savvy approach, Rashi has been helping digital learners with quality content at Janbask Training.


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