What Is Salesforce? And What Is Salesforce Used For?

Introduction

With the growing digitalization & data generation, businesses are required to leverage a platform that helps them make use of their customer data efficiently, and Salesforce does just that! If you’re a beginner and want to know what is Salesforce, this comprehensive guide will help you. But before moving on, check out some of the amazing Salesforce-related statistics -

• “62% of the companies using Salesforce are in the US. (Statista).”
• “The Salesforce market share accounts for a third of the whole CRM market.”
• “47% of CRM users say it has a visible impact on customer retention.”

In this blog, we will help you understand what is Salesforce, what does Salesforce do, and the importance of Salesforce certification courses. Also, see a few reasons why more and more businesses are acquiring salesforce services. Hold on, and let’s begin.

If you implement your business ideas in traditional IT systems, you must establish your own hardware infrastructure. Also, you have to install so much software and be careful about security mechanisms in your system. This whole process requires more money, time, and effort.

You are not the only one who implements business ideas. It means each business requires its infrastructure. But what if “someone” provides a common infrastructure to start the business? So, here are the key features if “someone” provides a common infrastructure to your business:-

• No need to have a dedicated networking team
• No need to install no. of software
• No need to implement security architecture

Do you know why?

Because the service provider will take care of it, but who is that “someone” highlighted above? It’s a Salesforce.

Moving forward, have an intro to Salesforce to understand what is Salesforce.

What is Salesforce?

Salesforce. inc is an American cloud-based company that offers the world’s #1 CRM platform enabling businesses to sell their services and market their products like never before. The customer success platform helps you connect with your customers in a whole new way.

What Does Salesforce Do?

Salesforce creates and supports customer relationship management (CRM) software that allows businesses to use cloud technology to better connect with partners and customers worldwide from anywhere at any time. Using Salesforce CRM, companies can easily track customer activity and provide support, sales, and marketing services to increase customer satisfaction. A comprehensive tutorial on Salesforce will guide you through and help you find your interest. 

To understand what is Salesforce used for,  here are the Services offered by Salesforce.

Three main Salesforce service categories are-

• SAAS (Software As A Service): These services allow you to directly obtain cloud-based apps over the Internet and make use of it. 
• PAAS (Platform As A Service): These services provide a framework and platform to build your websites and apps.
• IAAS (Infrastructure As A Service): IAAS plays a vital role in Salesforce development and offers essential computing, storage, and networking resources.

Salesforce Infrastructure

Salesforce provides an infrastructure for your business. You might think that Salesforce will come to your DOS with its own team and will set up infrastructure in your system. If this is what you are thinking right now, then I am sorry, you are completely wrong. And now, you might be thinking, if Salesforce's own team will not set up anything for you, how will you do that?

Well, don’t worry! Salesforce has a built-in infrastructure in the cloud. If any business requires infrastructure, they have to pay the Salesforce team for the services they want for their business.

Here are the different layers of the Salesforce architecture

Multi-tenant: Mutinetent is a software architecture where a single software instance can serve multiple distinct user groups or multiple tenants. It is more cost-effective than single-tenant architecture, where only one client owns the development and maintenance costs.

Metadata: Salesforce facilitates a metadata-driven development model that allows developers to only focus on building the application. This metadata-driven model makes customization and scaling easy and helps app developers become more productive in assembling apps. If you’re preparing for the app builder exam, here’s a comprehensive Salesforce app builder certification guide. 

API: Salesforce provides powerful APIs that help develop and customize the Salesforce1 Mobile App. APIs offer purpose-built connectivity with a similar level of predictability and reliability.

Why is Salesforce Used?

Salesforce allows businesses of all sizes and sectors to gain a better understanding and connect with customers by creating a strong bond and increasing their clientele. Companies often integrate Salesforce into their infrastructure so that employees can transmit user perspectives from any device, irrespective of their department or geographic location. 

It also provides a 360 degree view of client lifecycle with well-organized workflows, consolidated tasks, consolidated cloud-based data handling and live tracking of customer data analytics. As stated by Salesforce, its secure and scalable cloud platform is used by more than 150,000 companies starting from small businesses to 90% of Fortune 500 companies.

For instance, Pardot, which was given another name as Marketing Cloud Account Engagement in April 2022, is a Salesforce B2B marketing automation tool which is developed to help businesses increase their sales with excellent sales intelligence, develop high-quality leads using strong marketing tools, automatize lead qualification and nurturing and monitor the performance of a campaign. 

How does Salesforce Work?

Salesforce, as an organization, is Software as a Service (SaaS) - which means it utilizes a distributed computing, programming appropriation model that hosts applications and makes them accessible on the web.

Salesforce has various diverse cloud stages that enable organizations to communicate with various information and administration their clients in different limits.

Starting in 2018, Salesforce has various cloud stages – a service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud, and that's just the beginning.

As indicated by the organization,

• Salesforce's business cloud enables organizations to track contacts, openings, and deal with a group to build deals.
• The service cloud enables organizations to interface with clients and conveys premium client assistance through demonstrating client action and settling issues.
• With Salesforce Marketing Cloud, it assists organizations with help client ventures while giving a multichannel marketing campaign.
• Community cloud, on the other hand, enables organizations to straightforwardly interface with their clients and enables their clients to associate with one another.

Moreover, Salesforce has been actualizing man-made brainpower (AI) into their Einstein platform, which improves the analytics work process and produces more accurate forecasting, among other different advantages.

If you want to deploy Salesforce on your own, then you need to go through Salesforce module.

Salesforce: A Cloud-Based Technology

As mentioned above, Salesforce provides the infrastructure for your business. Is this the only reason behind its success? The answer is no. Salesforce offers more than the infrastructure. It has so many cloud products, each with features that suit your business requirements. It means Salesforce has pre-build IT solutions for your business in advance.

Latest Technologies Used By Salesforce

• Apex: Salesforce has its own programming language. So, to use Salesforce, you need to have a brief introduction to Apex Class on Salesforce for beginners to learn the Apex programming language.
• Visualforce: It is the owned front-end programming language for Salesforce. Visualforce is required to learn to work in the Salesforce platform.
• Compiler: Salesforce has its own compiler to execute Apex programming language or Visualforce pages.

What is Salesforce CRM?

CRM is a platform where you can engage your customers while serving or selling your product or services. But again, Salesforce is more than CRM!
Back in time, organizations managed data manually. Their employees jotted down information on paper and stored them in files. But this is an inefficient way to use all the available data. Gradually, after the advent of computers, companies started using Excel sheets and documents for managing their data. However, this approach proved inefficient when handling large volumes of data. 

With growing digitalization, there was a requirement to handle and analyze vast volumes of organizational data effectively. There comes CRM in the picture. A CRM platform helps you serve better services and allows you to set up a dashboard that showcases your data visually. Additionally, provide personalized outreach with automation to improve customer service's ability to help customers or a sales team's outreach efforts.
 

Different Types of Cloud in Salesforce

Salesforce offers multiple cloud platforms for different business purposes. To understand how does salesforce works, let’s explore different Salesforce Products Categories & tools to help businesses.

1). Sales Cloud

What is Salesforce Sales Cloud? Sales Cloud is a part of Salesforce.com, which is centered on improving the adequacy of the business group of an association and henceforth builds the number of sales. It is one of the different salesforce features as it provides both the account information of the client and the data accumulated from the social stages about the product and client. This helps pass judgment on the capability of a prospective customer and bring the deals faster.

Business goals achieved by Salesforce Sales Cloud

• The accessibility of all the account information, just as product information, as per the client's requirements, and it increasingly makes it simpler to drive several prompt conclusions.
• Mobile applications and the visual structure of the work processes for the endorsements of the business process make it quicker to settle the negotiations.
• Constant streamlining of the campaigns relying upon the response of the market and closure communication with channel accomplices gets more deals.
• The accessibility of reports and dashboards gives an extremely nitty-gritty image of the business situation and furthermore expands the accuracy of sales forecasting. With this, business decisions are taken rapidly.

Key features of Sales Cloud:-

• Contact management
• Opportunity management
• Personalized campaigns
• Leads management
• Reports and Dashboards
• Sales forecasting
• Workflow and approvals
• Territory models management
• File sync and sharing
• Sales performance management
• Management of onboarding, training and supporting sales partners

2). Service Cloud

What is a Salesforce service cloud? The service cloud platform of Salesforce is centered around offering help to clients. These aides in holding the clients, expanding their fulfillment and reliability. Its uniqueness lies in giving quicker help contrasted with conventional techniques, giving individual attention regarding every client's needs, and adopting a proactive strategy to manage client issues. That, at last, improves the client's experience and, consequently, faithfulness, which creates a decent effect on sales.

Business goals achieved by Service Cloud

• Gives each customer a good service experience based on their unique problems and history of purchases and complaints.
• Make the availability of service 24/7
• Meet the customers on their preferred channels like mobile, phone, chat, etc.
• Managing various service needs from a single console helps deliver support services faster.

Key features of Service Cloud:-

• A customized console for services
• A knowledge-based system
• Social customer service
• Live chat service
• Device-friendly platform
• Service cloud communities

3). Marketing Cloud

The Salesforce marketing cloud platform is specifically meant for marketers that allow them to create and manage marketing relationships and campaigns with customers.

Business goals achieved by Marketing Cloud

• Associate data over various sources and devices to increase the unified perspective of the client.
• Catch and actuate first, second, and third-party information to know your client and drive development by contacting new groups of spectators sections.
• Influence information and Einstein to organize each communication with the intensity of AI.
• Listen, interpret, and respond to the client's expectations and convey customized interchanges in a confined way.
• Make a two-way and continuous commitment from attention to promotion.
• Progressively convey the best activity for every person at scale.
• Analyze the impact of end-to-end marketing.
• Whether your client is a business or a customer, utilize one world-class computerized showcasing stage to bind together information sources, customize each channel, take part in any phase of their association with your image, and measure the exhibition of each crusade.
• Connect corporate marketing with your nearby partner networks to guarantee brand arrangement.

Key features of Marketing Cloud

• Data expansion
• MC connect
• Dynamic content blocks
• Ad campaigning for Journey Builder
• SQL (Structured Query Language)
• Geofenced mobile messages

4). Community Cloud

What is Salesforce community cloud? Certain organizations require application availability at one set of cloud servers. So, the company which is allowing multiple servers will not provide a particular server in the cloud. But they will allow multiple customers to connect to the cloud and segment their sessions. In this, the customer will use the same hardware the other customers are using. It simply means that servers use the same application, making it a community cloud. There are a no. of benefits of Salesforce community cloud and you can achieve various business goals as follows.

Business goals achieved by Community Cloud

• The community cloud is truly adaptable as it is, for the most part, perfect with each client, and they can alter it according to their utilization.
• It allows credit associations to help remote clients, allowing users to figure it out regardless of where they are.
• The cloud underpins cell phones, tablets, and various gadgets. The cloud licenses credit associations to verify these gadgets and their information.
• The cloud reproduces business frameworks, applications, and information to a substitute office and might fabricate it at your essential area if a vulnerability arises.
• The information of the customers ought to be secure and overseen appropriately.
• With the cloud, you'll have the option to block clients from downloading.
• Community cloud incorporates all frameworks, applications, and data inside the cloud, which expels the necessity to own IT, and workers to deal with and bolster those frameworks.

Key features of Community Cloud

1. Business integration
2. Customization 
3. Branding 
4. Engagement
5. Managing community

5). Analytics Cloud

Salesforce Analytics Cloud is a solid and secure cloud-based analytics platform created to help medium-sized and huge organizations execute quick and iterative information investigations. With its results shown using layers of dynamic perception over hidden informational indexes.

Business goals achieved by Analytics Cloud

• Easy data exploration from anywhere, allowing users to find information, designate tasks, and close a service case with other tasks.
• Providing data-driven prediction for better decision making makes it easier for the sales & service teams to understand customer behavior, and quickly get contextual answers to queries.
• Great access to integrated solutions allow users to spot trends and check the key performance indicators easily.
• Rapid data visualization helps users to get knowledge of critical business information to make better & informed decisions for future benefits.

Key features of Analytics Cloud

• Business intelligence platform
• Optimized for data visualization
• Easily work with large data files

6). App Cloud

Salesforce App Cloud is a gathering of development tools that enable developers to rapidly make applications that will keep running on the Salesforce platform.

The following are the tools utilized by Salesforce App Cloud

• AppExchange
• com
• Heroku
• Salesforce Lightning
• Salesforce Lightning components
• Salesforce Lightning process builder
• Salesforce Lightning connect
• Salesforce Lightning schema builder
• Salesforce Lightning thunder
• Salesforce Lightning shield
• Salesforce trailhead

Key features of App Cloud

Quickly creates applications

Focus on building solutions

Includes Community, Call center, Content & much more

7). IoT Cloud

Salesforce IoT Cloud is intended to store and process the Internet of Things (IoT) data. The IoT Cloud is fueled by Thunder, which Salesforce.com depicts as a "hugely versatile ongoing occasion preparing motor." The platform is built to take in the huge volumes of information created by devices, sensors, sites, applications, clients, and partners and initiate activities for constant reactions. For instance, wind turbines could alter their conduct depending on current climate information; carrier travelers whose corresponding flights are postponed or dropped could be rebooked before the planes they are on have landed.

Business goals achieved by IoT Cloud

• Resolve field service calls quicker
• Lift employee efficiency in the field
• Automate appointment planning
• Manage agents, dispatchers, and techies
• Get ongoing permeability into all operations
• Improve portable workforce assignment
• Keep clients updated at each level

Key features of IoT Cloud

• Advanced data analytics
• Enhanced data visibility
• Track internal assets
• Low-code principle
• Relevant information regarding consumers
• Offers device-to-customer communication
• Improved client service
• Seamlessly integrates with third-party systems

What Is Salesforce Revenue Cloud?

It congregates CPQ, Billing, Subscription Handling, Partner Relationship Handling, Sales Cloud, Service Cloud, B2B Commerce expertise to support businesses to take charge of their sales growth over each avenue. 

And since it's also a part of the Salesforce 360 platform, Revenue Cloud would always enable businesses to connect with their revenue, partner, operations, finance teams to develop a SSOT (Single Source Of Truth) for sales and consumer transitions, starting from buying to renewal to Accrued revenue.

Top Benefits Of Salesforce

Using Salesforce, you can obtain greater than just the no. 1 Customer Management Platform. Here are the top benefits of Salesforce

Salesforce Case Study

State University Online Community

What’s the problem? 

The consumer is required to authorize a right approach for engaging and communicating with their clients and facilitating automated expertise. Also, 

Also deploy a main repository for staff members to analyze consumer queries. 

What did we do?

JanBask Training, suggested a solution which not only facilitated self service, but also used their current Salesforce Service Cloud investment. We also proposed powerful engagement in business with the customers to make sure that the solution eliminated major pain points for the business and took the benefit of the abilities combined with Salesforce. 

Salesforce Applications

In this section, we will look at some of the most important Salesforce applications that made Salesforce so popular.

• Customer Service: This is one of the most crucial applications of Salesforce, using which you can provide excellent customer service across the globe. This Salesforce application helps clear user issues quickly and enhances the response time of the support agent. It also facilitates you to integrate emails, social, phone, and chat support. And also supports you in handling all the channels from one location.
• Personalize Data: You can easily manage and personalize various user data. It also supports you in tracking real-time analytics and improves UX. 
• Resilient Data Reporting and Analysis: Salesforce provides resilient data reporting and analysis. Where sales personnel can develop their reports to find out the accounts on which they haven’t worked for a while.
• Understand User Data: The Salesforce tool helps you easily understand user data and discover users' interests and perceptions. You can easily identify and re-connect inactive customers and boost sales by monitoring user interaction.

How Beneficial is the Career in Salesforce?

Salesforce professionals are in enormous demand as companies are careful about a particularly authorized or certified master in this field. Research reveals that about 60% of Salesforce usage speaks to some test or the other, normally making them a disappointment and hoisting the prerequisite for a readied gathering of experts for it. Salesforce affects changes looked at by the workers as far as the strategies to be pursued and, furthermore, in their practices and viewpoint.

Based upon the benefits of Salesforce explained above, you may have noticed that Salesforce is viewed as one of the most looked-after abilities of the present market. Different reports indicate that it is among the main ten skills required in the market today. 

According to the latest IDC analysis, by 2026, Salesforce and its ecosystem of partners will create $1.6 trillion in new international business revenue and 9.3 million new job positions. Research also tells that Salesforce is outstandingly promoting the extension of its partner ecosystem, which will produce $6.19 for each $1 that Salesforce produces by 2026.

Moreover, if we consider various career trends in Salesforce, it is considered one of the most looked-for-after aptitudes of the present market. As indicated by different reports, it is among the main ten aptitudes required in the market today. 

It is likely that before the year's over 2018, the Salesforce framework, alongside its clients and different accomplices, will have the option to create around 1 Million occupations around the world and thus produce $272 Billion in GDP. These occupations will further drive another 1.5 Million circuitous employment in consonance with the much-got supply and circulation chain.

Salesforce Certification and Training

No matter which background you are from, you can learn about Salesforce and how does salesforce works. A career in salesforce for beginners needs accredited training with the right certification to level you up for unconventional growth.

JanBask Training provides Salesforce certification courses isolated by cloud type or job on all Salesforce items. The classes are made at all levels, from learner to cutting edge. The instructional classes set up the client for tests that are offered to acquire certification.

JanBask Training provides you with various certification training programs in Salesforce. These are:-

• Salesforce Consultant Master
• Salesforce Administrator
• Salesforce Developer
• Salesforce App Builder
• Salesforce Lightning 
• Salesforce Service Cloud

You can also increase your knowledge regarding Salesforce by getting the Salesforce ebook.

Conclusion

Hope now you have much visibility of what is Salesforce & what does Salesforce do exactly. 

Salesforce is a storm that has taken the entire world in its gust. Every organization, big or small, is trying to understand its concepts. It has revolutionized the concept of customer support, marketing, sales, everything. It is as if a Leviathan is controlling the market entirely. It is surely a field that you really need to understand and imbibe for the benefit of your business.

Wow! Finally, you know everything about what is Salesforce used for. If you want to explore more about Salesforce career and associate technologies, feel free to contact our experts at the Salesforce certification courses!!

FAQs

1. What are the benefits of doing Salesforce certification courses from JanBask Training?

Our outcome-based SalesforceSalesforce certification courses help increase agility & efficiency.  Candidates can master advanced skills and be prepared for the next big job opportunities. Our interactive Salesforce online classes, expert mentorship, and all-inclusive curriculum help prepare you to get started. 

2. What are the other courses JanBask Training offers in the domain of Salesforce?

JanBask Training offers courses on Salesforce Consultant Master, Salesforce Administrator, Salesforce Developer, Salesforce App Builder, Salesforce Lightning, and Salesforce Service Cloud.

3. Who should do a Salesforce cloud course?

Beginners with a graduate degree who want to learn Salesforce skills. Experienced professionals searching for an exciting career in the cloud computing platform. And experienced people with experience of 2 yrs or more and have good analytical and problem-solving skills.

4. What are the Unique Features of the Salesforce Online Course?

• 10x higher interaction in live online classes conducted by industry experts.
• 24*7 support system through robust mentorship.
• Curriculum that comprises the latest course module, effective case studies, and projects for an all-inclusive learning experience.

5. What skills will you acquire in the Online Salesforce Courses?

You’ll learn what is Salesforce CRM and its features, Salesforce objects, field types, and validation rules. Along with data modeling and management and Workflow automation. You’ll also learn sales and service cloud configuration, Salesforce Lightning components installation, comprehensive Salesforce interface, Application deployment, Force.com platform, and so on.

6. What are the prerequisites for Online Salesforce courses?

Candidates need to have a graduation degree and a passion to learn Salesforce skills & technology. Professionals with a well-rounded understanding of Salesforce concepts and features, like navigating Salesforce, data management, security, and using Sales Cloud, etc. would be an added advantage.

7. What is the duration of the Salesforce Cloud Entrance Exam?

The Salesforce cloud entrance exam is a 90-min long exam consisting of 60 single or multiple-choice questions. The passing score for the exam is 65%.

8. What are the prerequisites for Salesforce Cloud admission?

The learner must complete both the Salesforce Administration and Salesforce App Builder exams. 

You need to complete the Salesforce training course, visit certification.salesforce.com and register to take the exam.

9. What are the most recognized and well-paid job profiles that Salesforce Certification will get you?

Here are the most popular and well-paid job profiles that Salesforce certification will get you -

• Salesforce Lightning Engineer
• Salesforce Service Cloud Developer
• Salesforce Developer
• Salesforce Administrator
• Salesforce Consultant
• Salesforce App Builder

10. How long does it take to get Salesforce certified?

Learners can take approximately 6 weeks to become Salesforce certified. The time needed to prepare for the Salesforce certification can vary based on the learner’s experience. If the learner is a fresher, he or she’ll need to spend min. 10 hrs. Per week to prepare for the exam.

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