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What Are Objects In Salesforce And What Are Its Different Types?


The enormous Salesforce CRM Platform is a leader in cloud computing and is composed of Salesforce Objects, which serve as its core building elements. Boost your cloud career by signing up for cloud computing courses. In Salesforce, "objects" are analogous to digital tables and serve the purpose of storing essential data and information pertinent to a particular company. Objects in Salesforce not only serve as a repository for information pertaining to the firm, but they also provide the business with capabilities that are exclusive to the organization. You are able to do comparisons between objects in Salesforce and tables in Excel documents that have numerous rows and columns.

The information is kept in several Salesforce Objects, all of which are organized as relational tables. Each of these tables stores a large number of records, which collectively provide the Platform's fundamental organizational framework. To put it succinctly, Salesforce Objects are nothing more than virtual tables that store certain data pertaining to an organization.

What is Meant by Object in Salesforce?

The e-commerce company known as Med online makes it possible for users to buy drugs and consult with doctors over the internet. When tracking home patients, MedOnline physicians make use of some of the common functionality offered by Salesforce.com. Examples of this capability include leads and contacts.

When it comes to the sale of drugs, though, there are a great many more details that they wish to monitor. As an illustration, Salesforce does not come equipped with a default method of tracking properties. How is Med online supposed to know the medicines they are selling or the price of each house?

Peter, who works as an salesforce admin, is aware that the Salesforce platform provides an option for solving the problem. Peter will be our guide as we investigate what he has in the works.

Let's begin with the data model, shall we? A data model is exactly what it sounds like it is, more or less. It's a means to model the structure of database tables in a way that's comprehensible to people. To understand Salesforce objects in detail, enroll in online Salesforce training courses.

Consider putting the information you need to store in a spreadsheet if you're not comfortable with databases. For instance, Peter can keep track of all the properties of Med online by using a spreadsheet. Columns are a great place to store the address, the fee, and other vital information. Rows have the capability of storing this information for each individual property that Med online is selling. The tables in a database are organized in a manner that is very similar.

However, people aren't the best at reading data presented in tables. At this point, the data model becomes relevant. 

When working with Salesforce, we refer to database tables as objects, while columns are referred to as fields and rows are referred to as records. We don't have an account spreadsheet or table; rather, we have an object called Account that has fields and a set of records that are all constructed the same way. This brings to a very important question that How many types of these objects are there in salesforce.  So, salesforce has the following types of objects:

  1. Standard Objects
  2. Custom Objects
  3. External Objects
  4. Big Objects
  5. Standard Objects:

Salesforce Standard Objects are the Objects that have already been built by the Salesforce Platform for the users of the platform. These are pre-existing tables that are made available by Salesforce CRM for use in a wide variety of settings. The functionality offered by Salesforce Objects is sufficient for a diverse selection of enterprises despite its low configuration requirements. You can learn more about what is Salesforce object, by clicking here. 

Logging onto the Salesforce Platform is the only thing that is required of you in order to make use of the Standard Object in salesforce. Utilizing Salesforce's Standard Objects does not call for any prior experience with programming or other forms of technical expertise. Users are provided with comprehensive information regarding the details of various datasets that are kept as well as the usefulness of those datasets to a project by using these Objects.

The following are illustrations of some of Salesforce's Standard Objects that are among its most frequently utilized ones:

Lead: Leads are the Standard Objects in Salesforce that include the list of entities (mostly prospects) who look to be interested in the items offered by you and are more likely to convert into customers. Leads are sometimes referred to as sales opportunities. If your company's primary objectives are to increase sales and generate revenue, then lead is likely the single most critical factor to take into consideration.

Account: After you have completed the steps of Creating Leads and Converting Leads, you should then direct your attention to the accounts that are managed by your firm. Within Salesforce, the Standard Objects are represented by accounts. Accounts include information about all of the businesses with which you have a working relationship. A business or industry that has a genuine interest in your company's products or services can have its name attached to a customer account. This Salesforce Object can store a list of specific clients who you work with on a regular basis in addition to organizations that you already have a working relationship with.

Opportunity: The term "opportunity" refers to any event that may result in your firm generating revenue, closing deals, or converting leads into customers. If the "Opportunity" is adequately captured by your Sales team, it also includes details on specific outstanding sales that have a high probability of being closed as a result of the conversion of the "Opportunity."

Activity: Activity is the Standard Object that keeps information about significant Calendar Events and Tasks. Activity is also known as "Activity."

Reports: The Statistical Analysis of all of the Data Stored Within the Salesforce CRM Platform is Comprised of the Reports that are Part of the Standard Objects in Salesforce.

Asset: Standard Objects in Salesforce are referred to as Assets. These Assets are used to represent the monetary value of a product that is sold by the organization. Previously sold assets on client accounts can be accounted for with the help of this Object. When a client application utilizes asset tracking, the application is able to swiftly detect whether items have been previously sold or are now installed on the account of a certain customer.

Custom Objects: Salesforce Custom Objects, as opposed to Standard Salesforce Objects, are the Objects in Salesforce that are built by users according to the requirements that they have. Standard Salesforce Objects are pre-made. Despite the fact that various Objects have previously been incorporated into the Salesforce CRM platform, it is still not possible for it to satisfy all of the specific commercial requirements that each firm has. In order to get over this obstacle, Salesforce provides customers with the opportunity to make their own Custom Objects salesforce. These Custom Objects can be tailored to the particular needs of the user's company and perform a particular function. Because they allow for a great deal of customization and provide a framework that can be readily shared across salesforce developers, the highly adaptable Custom Objects in Salesforce play an essential role in the application development process.

To build custom objects in Salesforce, you can create them by following the steps that are mentioned below:

Step 1: Sign in to your account on Salesforce.com.

Step 2: To access the "Setup" option in your Salesforce org, go to the upper right corner of the Home page, click the Setup button, and then select the "Setup" option.

Step 3: To create an object, go to the Create menu found in the Build section, then make your selection there.

Step 4: To make a new object, you can do so by selecting the New Custom Object button.

Step 5: If you want to create a Custom Object, give it a name of your choosing, and then enter it here. Complete the required fields, which include the Label, Plural Label, and Object Name fields.

Step 6: Click the Save button after you have checked the box that says "Launch New Custom Tab Wizard after saving this custom object," and then click the box again.

Step 7: You also have the option to choose an icon for the tab. To accomplish this, first select the Search icon, and then select the Save button.

Step 8: By selecting the proper option, you also have the ability to make the Custom Object accessible to any and all profiles.

External Objects: An External Object is a type of custom object, just like any other type of custom object, including those that may be used in Visualforce, Apex, SOQL, SOSL, custom tabs, and many other places. The most significant distinction is that the system will not receive the information that you want by pulling it from an Oracle database that is hosted by any other Salesforce platform. Instead, it will obtain the information that you require by making http call outs. Constructing the request, sending it to Salesforce, receiving the response, checking the response's status code, and finally parsing the response are the steps in the process. It's possible that the response will be in JSON or XML format. It is necessary for us to be familiar with the structure of queries and the data formatting used in Salesforce's External Object in order for us to be able to use it.

Big Objects: You have a comprehensive understanding of standard objects, custom objects, and external objects since you use Salesforce. You are very well aware of how these items assist you in controlling and manipulating data so that you can make some great breakthroughs with either your organization or with systems that are external to it. In this day and age of big data, every company will frequently discover that they are in possession of a significant amount of data. The majority of the time, having an excessive amount of data results in an excessive number of challenges. Problems with performance and storage, difficulties in satisfying compliance and auditing requirements, and a great deal more are all factors.

Big Objects is Salesforce's answer to the problem of storing and managing huge amounts of data (billions of records or more) within the Salesforce platform. It gives users the ability to do so thanks to the Big Objects solution. The performance will not suffer in any way, and it will remain stable and easy to use using a standardized collection of APIs connected to either your organization or an external system.

Big Objects can be divided into two categories.

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Standard Big Objects

These are terms that are defined by Salesforce and are a part of the products offered by Salesforce. For example, FieldHistoryArchive enables you to retain up to ten years' worth or more of archived field history data, so assisting you in meeting the requirements of industry rules pertaining to audits and data preservation

Custom Big Objects

Through the use of the Metadata API, you are responsible for defining and deploying these. In order to define a custom large object, you must first generate an object file that contains the object's definition, fields, and index. Additionally, you must generate a permission set to establish the permissions for each field and a package file to define the contents of the object's metadata.

The good news is that in their most recent release, Spring '19, Salesforce has included the most-awaited functionality and now provides an opportunity to construct custom huge objects from set-up. Create a big object in Setup, describe its attributes, and establish the index that will define how the big object is queried if you aren't confident using the Metadata API. This will allow you to do queries on the big object Learn about objects on your own with our online Salesforce training course


You gained an understanding of Salesforce and some of the most important features that it provides via the reading of this article. You also gained an understanding of Salesforce Objects and the procedures necessary to make the creation of Custom Objects in Salesforce as seamless as possible. However, in order to carry out a comprehensive study of your marketing campaigns, customers, and other marketing initiatives, you will frequently need to collect data from a number of different sources. This will ensure that you have all of the insights necessary.

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