What are four key areas that you should consider when developing your personas?

Following are four key areas to be considered when developing your personas

1.Core information

Start your persona, you will need to set the scene. Who are they and what do we know about their background?

2. Motivations

When thinking about your stakeholders, remember that your project is probably not their number priority. They will have their own projects, interests and goals that they’re working towards. Have a think about their job role – what might be important to them and what might they be working towards?

3. Barriers

What do your stakeholders have going on that might prevent from supporting you in moving on with your project? Has there been anything which they used as an excuse to not move something forward before?

4. Communication preferences

If a certain stakeholder would rather you picked up the phone for a discussion, you wouldn’t send them a lengthy email. But unless you do some research and understand their communications preferences, you might be approaching them in the wrong way and slowing down the whole process.