How to create Stakeholder Persona?

1.4K    Asked by LucasJackson in Business Analyst , Asked on Jan 30, 2020
Answered by Dipesh Bhardwaj

Following are steps to be followed while creating Stakeholder Persona:

Create Personas

The first step towards writing the right user stories is to understand your target users and customers. After all, user stories want to tell a story about the users using the product. If you don’t know who the users are and what problem we want to solve then it’s impossible to write the right stories and you end up with a long wish list rather than a description of the relevant product functionality.

Personas offer a great way to capture the users and the customers with their needs. They are fictional characters that have a name and picture; relevant characteristics such as a role, activities, behaviors, and attitudes; and a goal, which is the problem that must be addressed or the benefit that should be provided.

Let’s look at an example. Say we want to create a game for children, which is fun to play, and which educates the kids about music and dancing. We could then create two personas, one to represent the children, and one for the parents, as shown below.

The two sample personas above use my simple yet effective persona template. It encourages you to keep your personas concise, to focus on what really matters and to leave out the rest. You can download the template from where more information on writing personas and using the template is available.

Once you have created a cast of characters, select a primary persona, the persona you are mainly designing and building the product for. This helps you make the right product decision and get the user experience (UX) right. In the example above, I have chosen Yasmin as the primary persona.

Derive Epics from the Persona Goals

Once you have created your personas, use their goals personas to identify the product functionality. Ask yourself what the product should do to address the personas’ problems or to create the desired benefits for them, as the following picture shows.

Start with your primary persona and capture the functionality as epics, as coarse-grained, high-level stories. Write all the epics necessary to meet the personal goals but keep them rough and sketchy at this stage.

For the dance game, we could write the epics to allow the players to select different characters, to make them dance, to choose different dance floors and music tracks, to play the game with their friends, and to post a snapshot of their game on social media.

While epics are great to sketch the product’s functionality, there is more to your product than epics and stories: You should also capture the user interaction and the sequences in which the epics are used, the visual design of your product, and the important nonfunctional qualities such as interoperability and performance. Use, for instance, workflow diagrams, story maps, storyboards, sketches, and constraint cards to describe them. You can find out more about describing the different product aspects in my post “User Stories are Not Enough to Create a Great User Experience”.

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