About this question
a) The use of big data helps in marketing decision making because it keeps marketing information more “pure” by eliminating other business units from the marketing decision-making process.
b) Big data can help firms react to market conditions more quickly, leading to optimised pricing practices.
c) Data science has helped simplify promotional decisions because it has shown that simple promotions reaching large audiences work the best.
d) Real-time inventory management often helps marketers plan promotional campaigns that are more effective.
e) Big data has been useful in determining what other companies a firm should merge with to be a more effective marketer.
