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What is the difference between Campaign and Campaign Members?
What is the difference between Campaign and Campaign Members?
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Log in to answerBest Answer · By JanBask Salesforce Expert
Answered on May 15, 2023
A campaign is an outbound marketing project that you want to plan, manage, and track within Salesforce. It can be a direct mail program, seminar, print advertisement, email, or other type of marketing initiative. You can organise campaigns into hierarchies for easy analysis of related marketing tactics. Salesforce Campaign members are the contacts and leads in your CRM that you included in the campaign and are trying to market to. If it's a direct mail campaign, it's the people you sent the mailing to. If it's a seminar, it's the people that you invited. If it's an email campaign, it's the people you sent the email to. You can then track their activity, such as if they clicked on a link in the email, if they rsvp'ed for the seminar, and if they actually showed up, etc. In Salesforce, when you visit a campaign record, the campaign members are a related list.
Eloise Wood Latest answer
Answered on Jan 12, 2026
Hello, Campaign is the marketing effort itself (e.g., email blast, event). Meanwhile, campaign Member is a Lead or Contact linked to that Campaign, tracking their participation and status (sent, responded, attended, geometry dash, etc.).
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