Explain test brand cloud exact keyword second?

Question

We would like to do an A/B Test using two different subject lines (Which is easy). We also want one of the subject lines to contain personalisation (which is also easy). However not everyone has a first name specified.

When using A/B subject line testing are you able to use AMP scripting in the subject line - so we can add the logic of 'IF FIRSTNAME IS EMPTY THEN SAY 'XXXX' ELSE 'Hi %%firstName, here is your subject line'.

I have tried setting it up - has anyone successfully added AMP scripting in the subject line whilst using AB split testing?

Claudine Tippins · Accepted Answer

Regarding test brand cloud exact keyword second: In the HTML I included the following code which specifies the 2 different subject lines. %%[ SET @firstName = [firstName] SET @Subject1 = Concat(v(@firstName),", Don't miss out on these offers") SET @Subject2 = "You have no first name " ]%% Then in the A/B split test - I set one of the subject lines to: %%[ if not empty(@firstName) then ]%%%%= v(@Subject1) =%%%%[ else ]%%%%= v(@Subject2) =%%%%[ endif]%% So if the firstname is NOT empty then pull in Subject 1, otherwise pull in Subject 2. Seemed to work - have done a full test and the AB test worked fine - and all the proofs were as expected. Let me know if anyone else can think of an easier way.

Explain test brand cloud exact keyword second?

About this question

Your answer

1 Answer

More Salesforce discussions

Learn & Explore

Salesforce Tutorials

Salesforce Interview Q&A

Latest Salesforce Blogs

Want answers to more Salesforce questions?

Stay in the loop — it’s free

You’re on the list!